Specialization Digital Business Transformation

In the specialization “Digital Business Transformation” (DBT) you will learn to innovate with digital technologies.

The digital technologies are at the core of many business models, products and processes – like in two-sided markets (e.g. AirBnB, Uber), connected cars (e.g. Tesla, BMW), online banking (e.g. all banks), smart logistic tracking (e.g. DHL), accounting processes (e.g. Celonis) or modern HR applications (e.g. SAP).

The specialization …

• teaches digital transformation of business models and processes
• exposes you to the latest digital technologies
• provides projects in cooperation with real companies
• is theory-based as well as hands-on
• introduces you to proven solution creation approaches (which you can use later in business)
• can be combined with all other major

Note: seminar papers resp. project reports can be also handed-in in German

Do you want to implement the business models of the future or design innovative processes? Then this specialisation is just right for you!

As a student of the specialization “Digital Business Transformation”, at the end of your Bachelor's degree you can

• innovate business processes with digital technology to enable the transformation of companies
• innovate business models to drive new ways of value creation and capturing for any type of business
• apply digital technologies and develop digital business models in real business cases to support the transformation

James Manyika: “Automation, digital platforms, and other innovations are changing the fundamental nature of work. (…) There were gaps in technical skills such as STEM [science, technology, engineering, and mathematics] subject degrees but also in soft skills such as communication, teamwork” (Manyika, J., 2017. Technology, jobs, and the future of work. McKinsey Global Institute).

The combination of business management skills with insights into digital technologies and innovation gives you an advantage when applying for almost any position in the current job market. Simply search for digital innovation or digital transformation and your preferred location in a job search engine and check the results.